Casos

Avanz

App Mundo

AppMundo is a scalable white-label platform that centralizes communication, culture, and employee services in one mobile experience. By leading product strategy and design, I helped transform a custom solution into a SaaS product that increased engagement, reduced operational friction, and expanded across multiple enterprise clients.

Abrir caso

Avanz

Adtalem Global Education Portal Redesign

Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.

Abrir caso

GotChosen, Inc

GotChosen Influencer App

GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduce customer acquisition costs.

Abrir caso

Konstroi

Informakon App: A Unified Platform for Construction

Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workflows across the organization. As Head of UX, I led the end-to-end design and strategy of the Informakon App, transforming fragmented processes into a unified mobile experience. The solution improved cross-team alignment, reduced communication errors, and increased operational efficiency by enabling real-time data access, automated workflows, and centralized communication across all departments.

Abrir caso

XGamble

XGamble

XGamble is a platform that combines gambling and investment with a focus on transparency and user control. As a Product Design Consultant, I structured the product strategy and user experience. We delivered a mobile-first solution with gamification and social growth mechanics. The result increased trust, engagement, and acquisition potential.

Abrir caso

Rafael Gonzalez Consulting

My Personal Website

Case Study: My Personal Website

Abrir caso

Rafael Gonzalez Consulting

Houzz Marketplace

Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and action while aligning user needs with business goals.

Abrir caso

Avanz

IBMEC: Student Portal Redesign

IBMEC is one of Brazil's leading institutions in business, economics, and finance education. This project focused on redesigning the IBMEC Student Portal, a key platform used by students to manage their academic life, including schedules, grades, payments, and academic records. The goal was to modernize the experience, simplify workflows, and create a scalable platform aligned with IBMEC's premium academic positioning.

Abrir caso

Avanz

DeVry Brasil Portal

Led the end-to-end design of the DeVry Brasil portal as Lead Product Designer, owning both UX and UI. Redesigned a large-scale digital platform for a multi-institution education group, transforming a complex ecosystem of brands, campuses, and academic programs into a clear, scalable, and conversion-oriented experience. The solution improved user engagement, strengthened brand perception, and supported business growth by simplifying navigation, enhancing content structure, and enabling more intuitive decision-making for prospective students.

Abrir caso