Key Experiences and Lessons That Define My Professional Life
Seasoned product and design professional with extensive experience delivering user-centered solutions across startups, corporations, and government projects. Specialized in B2B and B2C products, aligning with market trends to drive growth and satisfaction.
Skilled in leading collaborative teams and creating innovative digital experiences that balance business goals with user needs. Always open to new challenges and opportunities to craft impactful, memorable products.
A practical toolkit of methods I use to align teams, reduce risk, and ship better outcomes.
Scrum drives collaboration, adaptability, and continuous improvement so teams can deliver value efficiently.
Design Thinking promotes creativity and user focus, turning challenges into practical opportunities.
Design Sprints speed up innovation by solving complex problems with focused collaboration and rapid prototyping.
The Double Diamond helps teams move from broad discovery to focused solutions with clarity.
Lean UX prioritizes collaboration and feedback, reducing waste and improving speed to value.
Agile encourages adaptability, iteration, and continuous delivery to respond to change quickly.
OKRs align teams around clear, measurable goals and make progress visible.
Human-Centered Design keeps users at the center so solutions are useful, desirable, and feasible.
I'm skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.
I'm skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.
I'm skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.
Figma • Adobe XD • Sketch • InVision • Zeplin • Abstract • Adobe CC Suite • Illustrator • Photoshop • Axure RP • Marvel • App • Protopic • Framer • Principle • Affinity Designer • Framer X
ChatGPT and Codex • Claude • Copilot • Gemini • DALL-E • RunwayML • Midjourney • Stable Diffusion • Adobe Neural Filters • Adobe Firefly • DeepDream • DeepArt
Yes • Confluence • Notion • Trello • Asana • Slack • Miro • Monday.com • Whimsical • Airtable • Microsoft 365 • Google Workspace • Basecamp • ClickUp • Coda
Hotjar • Google Analytics • Optimizely • UserTesting • Lookback • UsabilityHub • Maze • Typeform • SurveyMonkey
Aha! • Productboard • Roadmunk • Love • Craft.io • ProductPlan • ProdPad
GitHub • GitLab • VSCode • Sublime Text • MySQL • SQL • JQL • Javascript • Python • Dart • HTML • CSS • Sass • Bootstrap
Tableau • Power BI • Microsoft Power Automate • Zapier • HubSpot
A curated view of the roles that shaped my approach to product strategy, design leadership and execution.
I mentored designers and product professionals, helping them strengthen decision-making, portfolio storytelling and career direction with practical guidance.
2022 - Current
I supported companies with product strategy, UX direction and digital transformation, helping teams define clearer priorities and more scalable experiences.
2012 - Current
I contributed to improving the usability and visual consistency of the product interfaces, applying UX principles to make the experience clearer and more intuitive. During this time, I strengthened my foundation in user experience, interface design, and digital product thinking, collaborating closely with teams to translate user needs into practical design solutions.
2025 - 2026
I led product design across complex initiatives, aligning business priorities, design systems and delivery teams to raise consistency and product maturity.
2021 - 2024
I connected innovation, product direction and execution, shaping opportunities that improved delivery speed, user value and internal alignment.
2019 - 2020
I structured the UX discipline, improved discovery practices and helped teams move from isolated design work to a more strategic product mindset.
2018 - 2019
I led multidisciplinary creative work across digital products and campaigns, balancing brand quality, speed of execution and measurable business impact.
2014 - 2018
I built the studio foundation, defined the creative standard and directed projects from early concept to final delivery across multiple client contexts.
2012 - 2014
I translated communication goals into stronger digital experiences, bringing clarity to brand expression, campaign execution and interface quality.
2012 - 2013
I helped shape interfaces with a stronger usability foundation, building the base of my work in UX, visual systems and digital product thinking.
2011 - 2012
A snapshot of the experience, leadership and delivery volume behind the work shown in this portfolio.
Projects Done
Years of Experience
Years of Management
Brand Partners
A collection of experiences and impressions from those I've had the privilege to work with.
"Working with Rafael Gonzalez at GotChosen was a transformative experience. Rafael developed a cohesive design system and implemented OKRs that significantly enhanced our projects. He is not only a highly skilled designer but also an inspiring leader. It was a pleasure to work with you, Rafael. I look forward to collaborating with you again in the future. Thank you!"
"During the time we worked together at Konstroi, Rafael Gonzalez proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."
"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."
"During the time we worked together at Konstroi, Rafael Gonzalez proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."
"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."
"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."
"I worked alongside Rafael in the Product and Innovation team at Kontroi and contributed in many freelance projects with him. I had the chance to be mentored by this greatly skilled Product Manager, UX and UI Designer. Rafael guided our team to excel at creating and complying to all the products' life-cycles he planned with impressive vision. He is also a dedicated..."
"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."
"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."
"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."
"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."
"Rafael is an analytical, curious, and proactive professional, with a strong passion for his work and continuous improvement."
"Rafael is a strong designer who consistently delivers work efficiently while maintaining a high standard of quality."
Please, ask me for more recommendations or visit my LinkedIn Profile LinkedIn Profile and see for yourself.
General Project Manager at Avanz
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to collaborate and build strong relationships within teams. Beyond his professional strengths, he also contributes to a positive team environment, making him a great colleague to work with."
Product Designer at Konstroi
"I worked alongside Rafael in the Product and Innovation team at Kontroi and contributed in many freelance projects with him. I had the chance to be mentored by this greatly skilled Product Manager, UX and UI Designer. Rafael guided our team to excel at creating and complying to all the products' life-cycles he planned with impressive vision. He is also a dedicated and inspiring leader, encouraging his team to align with all departments at the company, colleagues and stakeholders, and he is always consulted ahead of important decisions due to his experience and creative touch."
Senior Full Stack Developer at Eyecare Health
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from.
In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping into completely new domains."
Systems Analyst Senior at Avanz
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management.
He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes.
We collaborated on multiple web development projects, always prioritizing transparency with clients. Rafael consistently ensured that user and business needs were met, resulting in high-quality and reliable web applications."
Marketing Coordinator at Avanz
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work.
At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations.
Beyond being an excellent professional, he is also great company, especially during happy hour conversations."
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