Rafael Gonzalez | Product Design, UX/UI and Digital Strategy

How I Help Teams Grow

From strategy to delivery, I build product experiences that align business goals with user needs.

Tailored Design

I craft custom visual solutions that reflect your brand's essence and win your customers' hearts.

Complete Flexibility

I adapt my solutions to your specific needs, ensuring perfect alignment with your goals.

Results-Driven

I don't just build products; I deliver real value and measurable impact for your brand and customers.

Flawless Support

I deliver dedicated support to help you stay ahead, ensuring your needs are always met with excellence.

Results That Scale

A snapshot of the experience, leadership and delivery volume behind the work shown in this portfolio.

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Projects Done

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Years of Experience

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Years of Management

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Brand Partners

Featured Work

A quick snapshot of recent cases and projects, curated for the home page.

Case Study | Avanz | Several Clients (White Label)

App Mundo

AppMundo is a scalable white-label platform that centralizes communication, culture, and employee services in one mobile experience. By leading product strategy and design, I helped transform a custom solution into a SaaS product that increased engagement, reduced operational friction, and expanded across multiple enterprise clients.

Creative Director
UI
UX
Project Manager
Brand Design
QA

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Adtalem Global Education Web Portal Redesign

Case Study | Avanz | Adtalem Global Education

Adtalem Global Education Portal Redesign

Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.

Creative Director
UI
UX
Project Manager
Art Director
QA
Team Lead

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Case Study | GotChosen, Inc

GotChosen Influencer App

GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduc...

Lead Product Designer
UI
UX Researcher
Product Manager
Facilitator
QA

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Informakon App: Information Application for the Construction Industry

Case Study | Konstroi | Several Clients

Informakon App: A Unified Platform for Construction

Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workf...

Head of UX
UI
UX
Project Manager
Product Manager
Brand Design
Team Lead
PO

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Case Study | XGamble

XGamble

XGamble is a platform that combines gambling and investment with a focus on transparency and user control. As a Product Design Consultant, I structured the product strategy and user experience. We delivered a mobile-first solution with gamification and social growth mechanics. The result increased trust, engagement, and acquisition potential.

Rafael Gonzalez Consulting
UI
UX
Project Manager
Brand Design
QA

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Case Study | Rafael Gonzalez Consulting | houzz

Houzz Marketplace

Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and ac...

Principal Product Designer
UX
UI
PM
Art Director

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Creating Products for Everyone in 2025

In recent years, inclusive and diverse design has gained prominence as an approach essential in the creation of products.

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The State of AI in 2025 for Designers

In 2025, artificial intelligence (AI) continues to evolve, shaping the way we We design and interact with digital products.

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What Clients and Teams Say

Feedback from leaders and partners who worked directly with me across product, design and innovation.

"Working with Rafael Gonzalez at GotChosen was a transformative experience. Rafael developed a cohesive design system and implemented OKRs that significantly enhanced our projects. He is not only a highly skilled designer but also an inspiring leader. It was a pleasure to work with you, Rafael. I look forward to collaborating with you again in the future. Thank you!"

★★★★★

Oz Silva

CEO at GotChosen, Inc.

"During the time we worked together at Konstroi, Rafael Gonzalez proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."

★★★★★

Paulo de Tarso Felismino

CEO at Konstroi

"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."

★★★★★

Leonardo Lima

CCO at Konstroi

★★★★★

Felipe Borges

CEO at Avanz

"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."

★★★★★

J?natas R.

CMO at XCAP Investment Group

"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."

★★★★★

Marcelo Andres Flores

CEO at XGamble

"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."

★★★★★

Jair D'Angelo

General Project Manager at Avanz

"I worked alongside Rafael in the Product and Innovation team at Kontroi and contributed in many freelance projects with him. I had the chance to be mentored by this greatly skilled Product Manager, UX and UI Designer. Rafael guided our team to excel at creating and complying to all the products' life-cycles he planned with impressive vision. He is also a dedicated..."

★★★★★

Eduardo Ferreira

Product Designer at Konstroi

"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."

★★★★★

Jeanne Gomes Ferreira

Art Director at Avanz

"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."

★★★★★

Sulivan Braga

Senior Full Stack Developer at Eyecare Health

"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"

★★★★★

Tacyanne Ribeiro

Project Manager at Avanz

"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."

★★★★★

Rodrigo Ant?nio

Systems Analyst Senior at Avanz

"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."

★★★★★

Edinei Santos

Sales Director at Eyecare Health

"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."

★★★★★

Larissa Viana M.

Quality Assurance at Eyecare Health

"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."