Especialista em Product Management e Product Design | Especialista Senior em UI/UX | Consultor em estrategia e design de produto | Ex Head of Product and Innovation | Certificado em Scrum e Agile.
Numeros contam so parte da historia, mas estes mostram a escala, a consistencia e a confianca construidas em anos entregando produtos de verdade.
Projetos concluidos
Anos de experiencia
Anos de lideranca
Marcas parceiras
Transformo objetivos de negocio em produtos que as pessoas realmente gostam de usar, unindo estrategia afiada com design que chega ao ar.
Crio solucoes visuais personalizadas que refletem a essencia da sua marca e conquistam seus clientes.
Adapto minhas solucoes as suas necessidades especificas, garantindo alinhamento com seus objetivos.
Nao apenas construo produtos; entrego valor real e impacto mensuravel para sua marca e seus clientes.
Entrego suporte dedicado para ajudar voce a avancar, com excelencia em cada etapa.
Um olhar mais de perto sobre trabalhos recentes onde estrategia, design e muita curiosidade transformaram problemas dificeis em produtos que funcionam.
Case Study | Avanz | Several Clients (White Label)
AppMundo is a scalable white-label platform that centralizes communication, culture, and employee services in one mobile experience. By leading product strategy and design, I helped transform a custom solution into a SaaS product that increased engagement, reduced operational friction, and expanded across multiple enterprise clients.
Case Study | Avanz | Adtalem Global Education
Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.
Case Study | GotChosen, Inc
GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduc...
Case Study | GotChosen, Inc
GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduce customer acquisition costs.
Case Study | Rafael Gonzalez Consulting | houzz
Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and ac...
Case Study | Rafael Gonzalez Consulting | houzz
Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and action while aligning user needs with business goals.
Case Study | Konstroi | Several Clients
Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workf...
Case Study | Konstroi | Several Clients
Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workflows across the organization. As Head of UX, I led the end-to-end design and strategy of the Informakon App, transforming fragmented processes into a unified mobile experience. The solution improved cross-team alignment, reduced communication errors, and increased operational efficiency by enabling real-time data access, automated workflows, and centralized communication across all departments.
Case Study | Avanz | DeVry
Led the end-to-end design of the DeVry Brasil portal as Lead Product Designer, owning both UX and UI. Redesigned a large-scale digital platform for a multi-institution education group, transforming a complex ecosystem of brands, campuses, and academic programs into a clear, scalable, and conversion-oriented experience. The solution improved user engagement, streng...
Case Study | Avanz | DeVry
Led the end-to-end design of the DeVry Brasil portal as Lead Product Designer, owning both UX and UI. Redesigned a large-scale digital platform for a multi-institution education group, transforming a complex ecosystem of brands, campuses, and academic programs into a clear, scalable, and conversion-oriented experience. The solution improved user engagement, strengthened brand perception, and supported business growth by simplifying navigation, enhancing content structure, and enabling more intuitive decision-making for prospective students.
Os momentos intermediarios: estudos rapidos de interface, experimentos e aqueles detalhes que me deixam obcecado. Role e veja o oficio.
Notas honestas e praticas sobre produto, UX/UI e estrategia, as licoes que eu queria ter recebido mais cedo.
Nao precisa acreditar so em mim. Veja o que dizem os lideres, fundadores e times com quem trabalhei lado a lado.
"Trabalhar com Rafael Gonzalez na GotChosen foi uma experiencia transformadora. Rafael desenvolveu um design system coeso e implementou OKRs que melhoraram significativamente nossos projetos. Ele nao e apenas um designer altamente qualificado, mas tambem um lider inspirador. Foi um prazer trabalhar com voce, Rafael. Espero colaborar com voce novamente no futuro. Mu..."
"Durante o periodo em que trabalhamos juntos na Konstroi, Rafael Gonzalez se mostrou um profissional altamente competente, excelente e muito criativo. Foi muito bom trabalhar com voce, Rafael. Espero colaborar com voce em outras ocasioes. Muito obrigado."
"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."
"Durante o periodo em que trabalhamos juntos na Konstroi, Rafael Gonzalez se mostrou um profissional altamente competente, excelente e muito criativo. Foi muito bom trabalhar com voce, Rafael. Espero colaborar com voce em outras ocasioes. Muito obrigado."
"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."
"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."
"Trabalhei ao lado de Rafael no time de Produto e Inovacao da Kontroi e contribui com ele em varios projetos freelance. Tive a oportunidade de ser mentorado por esse profissional extremamente qualificado em Product Management, UX e UI. Rafael guiou nosso time para se destacar na criacao e na execucao de todos os ciclos de vida dos produtos que ele planejou com visa..."
"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."
"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."
"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."
"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."
"Rafael is an analytical, curious, and proactive professional, with a strong passion for his work and continuous improvement."
"Rafael is a strong designer who consistently delivers work efficiently while maintaining a high standard of quality."
Se quiser, me peca mais recomendacoes ou visite meu perfil no LinkedIn LinkedIn Profile e veja por conta propria.
CEO na GotChosen, Inc.
"Trabalhar com Rafael Gonzalez na GotChosen foi uma experiencia transformadora. Rafael desenvolveu um design system coeso e implementou OKRs que melhoraram significativamente nossos projetos. Ele nao e apenas um designer altamente qualificado, mas tambem um lider inspirador. Foi um prazer trabalhar com voce, Rafael. Espero colaborar com voce novamente no futuro. Muito obrigado!"
General Project Manager na Avanz
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to collaborate and build strong relationships within teams. Beyond his professional strengths, he also contributes to a positive team environment, making him a great colleague to work with."
Product Designer na Konstroi
"Trabalhei ao lado de Rafael no time de Produto e Inovacao da Kontroi e contribui com ele em varios projetos freelance. Tive a oportunidade de ser mentorado por esse profissional extremamente qualificado em Product Management, UX e UI. Rafael guiou nosso time para se destacar na criacao e na execucao de todos os ciclos de vida dos produtos que ele planejou com visao impressionante. Ele tambem e um lider dedicado e inspirador, incentivando o time a se alinhar com todos os departamentos da empresa, colegas e stakeholders, e e sempre consultado antes de decisoes importantes por causa da sua experiencia e sensibilidade criativa."
Senior Full Stack Developer na Eyecare Health
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from.
In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping into completely new domains."
Systems Analyst Senior na Avanz
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management.
He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes.
We collaborated on multiple web development projects, always prioritizing transparency with clients. Rafael consistently ensured that user and business needs were met, resulting in high-quality and reliable web applications."
Marketing Coordinator na Avanz
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work.
At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations.
Beyond being an excellent professional, he is also great company, especially during happy hour conversations."
De startups ambiciosas a marcas conhecidas, estes sao alguns dos times que confiaram em mim para moldar seus produtos e marcas.
Compartilhe alguns detalhes sobre seu projeto ou duvida e eu retorno em breve.
