Rafael Gonzalez | Product Design, UX/UI e Estrategia Digital

Como ajudo times a crescer

Da estrategia a entrega, construo experiencias de produto que alinham objetivos de negocio com necessidades do usuario.

Design sob medida

Crio solucoes visuais personalizadas que refletem a essencia da sua marca e conquistam seus clientes.

Flexibilidade total

Adapto minhas solucoes as suas necessidades especificas, garantindo alinhamento com seus objetivos.

Foco em resultados

Nao apenas construo produtos; entrego valor real e impacto mensuravel para sua marca e seus clientes.

Suporte impecavel

Entrego suporte dedicado para ajudar voce a avancar, com excelencia em cada etapa.

Resultados que escalam

Um panorama da experiencia, lideranca e volume de entrega por tras do trabalho mostrado neste portfolio.

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Projetos concluidos

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Anos de experiencia

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Anos de lideranca

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Marcas parceiras

Trabalhos em destaque

Um resumo rapido de cases e projetos recentes, selecionados para a home.

Case Study | Avanz | Several Clients (White Label)

App Mundo

AppMundo is a scalable white-label platform that centralizes communication, culture, and employee services in one mobile experience. By leading product strategy and design, I helped transform a custom solution into a SaaS product that increased engagement, reduced operational friction, and expanded across multiple enterprise clients.

Creative Director
UI
UX
Project Manager
Brand Design
QA

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Adtalem Global Education Web Portal Redesign

Case Study | Avanz | Adtalem Global Education

Adtalem Global Education Portal Redesign

Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.

Creative Director
UI
UX
Project Manager
Art Director
QA
Team Lead

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Case Study | GotChosen, Inc

GotChosen Influencer App

GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduc...

Lead Product Designer
UI
UX Researcher
Product Manager
Facilitator
QA

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Informakon App: Information Application for the Construction Industry

Case Study | Konstroi | Several Clients

Informakon App: A Unified Platform for Construction

Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workf...

Head of UX
UI
UX
Project Manager
Product Manager
Brand Design
Team Lead
PO

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Case Study | XGamble

XGamble

XGamble is a platform that combines gambling and investment with a focus on transparency and user control. As a Product Design Consultant, I structured the product strategy and user experience. We delivered a mobile-first solution with gamification and social growth mechanics. The result increased trust, engagement, and acquisition potential.

Rafael Gonzalez Consulting
UI
UX
Project Manager
Brand Design
QA

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Case Study | Rafael Gonzalez Consulting | houzz

Houzz Marketplace

Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and ac...

Principal Product Designer
UX
UI
PM
Art Director

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O que clientes e times dizem

Feedback de lideres e parceiros que trabalharam comigo diretamente em produto, design e inovacao.

"Trabalhar com Rafael Gonzalez na GotChosen foi uma experiencia transformadora. Rafael desenvolveu um design system coeso e implementou OKRs que melhoraram significativamente nossos projetos. Ele nao e apenas um designer altamente qualificado, mas tambem um lider inspirador. Foi um prazer trabalhar com voce, Rafael. Espero colaborar com voce novamente no futuro. Mu..."

★★★★★

Oz Silva

CEO na GotChosen, Inc.

"Durante o periodo em que trabalhamos juntos na Konstroi, Rafael Gonzalez se mostrou um profissional altamente competente, excelente e muito criativo. Foi muito bom trabalhar com voce, Rafael. Espero colaborar com voce em outras ocasioes. Muito obrigado."

★★★★★

Paulo de Tarso Felismino

CEO na Konstroi

"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."

★★★★★

Leonardo Lima

CCO na Konstroi

★★★★★

Felipe Borges

CEO na Avanz

"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."

★★★★★

J?natas R.

CMO na XCAP Investment Group

"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."

★★★★★

Marcelo Andres Flores

CEO na XGamble

"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."

★★★★★

Jair D'Angelo

General Project Manager na Avanz

"Trabalhei ao lado de Rafael no time de Produto e Inovacao da Kontroi e contribui com ele em varios projetos freelance. Tive a oportunidade de ser mentorado por esse profissional extremamente qualificado em Product Management, UX e UI. Rafael guiou nosso time para se destacar na criacao e na execucao de todos os ciclos de vida dos produtos que ele planejou com visa..."

★★★★★

Eduardo Ferreira

Product Designer na Konstroi

"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."

★★★★★

Jeanne Gomes Ferreira

Art Director na Avanz

"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."

★★★★★

Sulivan Braga

Senior Full Stack Developer na Eyecare Health

"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"

★★★★★

Tacyanne Ribeiro

Project Manager na Avanz

"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."

★★★★★

Rodrigo Ant?nio

Systems Analyst Senior na Avanz

"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."

★★★★★

Edinei Santos

Sales Director na Eyecare Health

"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."

★★★★★

Larissa Viana M.

Quality Assurance na Eyecare Health

"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."