Rafael Gonzalez | Diseno de Producto, UX/UI y Estrategia Digital

Como ayudo a crecer equipos

Desde estrategia hasta entrega, creo experiencias de producto que alinean objetivos de negocio con necesidades de usuario.

Diseno a medida

Creo soluciones visuales personalizadas que reflejan la esencia de tu marca y conectan con tus clientes.

Flexibilidad total

Adapto mis soluciones a tus necesidades especificas para garantizar alineacion con tus objetivos.

Enfoque en resultados

No solo construyo productos; entrego valor real e impacto medible para tu marca y tus clientes.

Soporte impecable

Brindo soporte dedicado para ayudarte a avanzar y cubrir tus necesidades con excelencia.

Resultados que escalan

Un vistazo a la experiencia, liderazgo y volumen de entrega detras del trabajo mostrado en este portafolio.

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Proyectos realizados

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Anos de experiencia

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Anos de gestion

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Marcas asociadas

Trabajo destacado

Un vistazo rapido a casos y proyectos recientes, seleccionados para la pagina principal.

Case Study | Avanz | Several Clients (White Label)

App Mundo

AppMundo is a scalable white-label platform that centralizes communication, culture, and employee services in one mobile experience. By leading product strategy and design, I helped transform a custom solution into a SaaS product that increased engagement, reduced operational friction, and expanded across multiple enterprise clients.

Creative Director
UI
UX
Project Manager
Brand Design
QA

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Adtalem Global Education Web Portal Redesign

Case Study | Avanz | Adtalem Global Education

Adtalem Global Education Portal Redesign

Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.

Creative Director
UI
UX
Project Manager
Art Director
QA
Team Lead

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Case Study | GotChosen, Inc

GotChosen Influencer App

GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduc...

Lead Product Designer
UI
UX Researcher
Product Manager
Facilitator
QA

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Informakon App: Information Application for the Construction Industry

Case Study | Konstroi | Several Clients

Informakon App: A Unified Platform for Construction

Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workf...

Head of UX
UI
UX
Project Manager
Product Manager
Brand Design
Team Lead
PO

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Case Study | XGamble

XGamble

XGamble is a platform that combines gambling and investment with a focus on transparency and user control. As a Product Design Consultant, I structured the product strategy and user experience. We delivered a mobile-first solution with gamification and social growth mechanics. The result increased trust, engagement, and acquisition potential.

Rafael Gonzalez Consulting
UI
UX
Project Manager
Brand Design
QA

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Case Study | Rafael Gonzalez Consulting | houzz

Houzz Marketplace

Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and ac...

Principal Product Designer
UX
UI
PM
Art Director

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Ultimos insights

Nuevas notas sobre producto, UX/UI y estrategia en el blog.

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Scalability and Consistency in the 2025 Design System

In a rapidly evolving digital world, scalability and consistency in data systems design are fundamental.

UX/UI and Product Design

Creating Products for Everyone in 2025

In recent years, inclusive and diverse design has gained prominence as an approach essential in the creation of products.

UX/UI and Product Design

The State of AI in 2025 for Designers

In 2025, artificial intelligence (AI) continues to evolve, shaping the way we We design and interact with digital products.

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Lo que dicen clientes y equipos

Feedback de lideres y socios que trabajaron directamente conmigo en producto, diseno e innovacion.

"Trabajar con Rafael Gonzalez en GotChosen fue una experiencia transformadora. Rafael desarrollo un design system cohesivo e implemento OKRs que mejoraron significativamente nuestros proyectos. No solo es un disenador altamente calificado, sino tambien un lider inspirador. Fue un placer trabajar contigo, Rafael. Espero volver a colaborar contigo en el futuro. Mucha..."

★★★★★

Oz Silva

CEO en GotChosen, Inc.

"Durante el tiempo que trabajamos juntos en Konstroi, Rafael Gonzalez demostro ser un profesional altamente competente, excelente y muy creativo. Fue genial trabajar contigo, Rafael. Espero colaborar contigo en otras ocasiones. Muchas gracias."

★★★★★

Paulo de Tarso Felismino

CEO en Konstroi

"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."

★★★★★

Leonardo Lima

CCO en Konstroi

★★★★★

Felipe Borges

CEO en Avanz

"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."

★★★★★

J?natas R.

CMO en XCAP Investment Group

"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."

★★★★★

Marcelo Andres Flores

CEO en XGamble

"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."

★★★★★

Jair D'Angelo

General Project Manager en Avanz

"Trabaje junto a Rafael en el equipo de Producto e Innovacion de Kontroi y colabore con el en muchos proyectos freelance. Tuve la oportunidad de ser mentorado por este profesional altamente capacitado en Product Management, UX y UI. Rafael guio a nuestro equipo para destacar en la creacion y cumplimiento de todos los ciclos de vida de los productos que planifico co..."

★★★★★

Eduardo Ferreira

Product Designer en Konstroi

"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."

★★★★★

Jeanne Gomes Ferreira

Art Director en Avanz

"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."

★★★★★

Sulivan Braga

Senior Full Stack Developer en Eyecare Health

"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"

★★★★★

Tacyanne Ribeiro

Project Manager en Avanz

"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."

★★★★★

Rodrigo Ant?nio

Systems Analyst Senior en Avanz

"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."

★★★★★

Edinei Santos

Sales Director en Eyecare Health

"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."

★★★★★

Larissa Viana M.

Quality Assurance en Eyecare Health

"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."