Experto en Product Management y Product Design | Especialista Senior en UI/UX | Consultor en estrategia y diseno de producto | Ex Head of Product and Innovation | Certificado en Scrum y Agile.
Los numeros cuentan solo una parte, pero estos reflejan la escala, la constancia y la confianza construidas tras anos creando productos reales.
Proyectos realizados
Anos de experiencia
Anos de gestion
Marcas asociadas
Convierto objetivos de negocio en productos que la gente disfruta usar de verdad, combinando estrategia clara con diseno que llega a produccion.
Creo soluciones visuales personalizadas que reflejan la esencia de tu marca y conectan con tus clientes.
Adapto mis soluciones a tus necesidades especificas para garantizar alineacion con tus objetivos.
No solo construyo productos; entrego valor real e impacto medible para tu marca y tus clientes.
Brindo soporte dedicado para ayudarte a avanzar y cubrir tus necesidades con excelencia.
Una mirada mas cercana a trabajos recientes donde estrategia, diseno y mucha curiosidad convirtieron problemas complejos en productos que funcionan.
Case Study | Avanz | Several Clients (White Label)
AppMundo is a scalable white-label platform that centralizes communication, culture, and employee services in one mobile experience. By leading product strategy and design, I helped transform a custom solution into a SaaS product that increased engagement, reduced operational friction, and expanded across multiple enterprise clients.
Case Study | Avanz | Adtalem Global Education
Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.
Case Study | GotChosen, Inc
GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduc...
Case Study | GotChosen, Inc
GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduce customer acquisition costs.
Case Study | Rafael Gonzalez Consulting | houzz
Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and ac...
Case Study | Rafael Gonzalez Consulting | houzz
Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and action while aligning user needs with business goals.
Case Study | Konstroi | Several Clients
Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workf...
Case Study | Konstroi | Several Clients
Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workflows across the organization. As Head of UX, I led the end-to-end design and strategy of the Informakon App, transforming fragmented processes into a unified mobile experience. The solution improved cross-team alignment, reduced communication errors, and increased operational efficiency by enabling real-time data access, automated workflows, and centralized communication across all departments.
Case Study | Avanz | DeVry
Led the end-to-end design of the DeVry Brasil portal as Lead Product Designer, owning both UX and UI. Redesigned a large-scale digital platform for a multi-institution education group, transforming a complex ecosystem of brands, campuses, and academic programs into a clear, scalable, and conversion-oriented experience. The solution improved user engagement, streng...
Case Study | Avanz | DeVry
Led the end-to-end design of the DeVry Brasil portal as Lead Product Designer, owning both UX and UI. Redesigned a large-scale digital platform for a multi-institution education group, transforming a complex ecosystem of brands, campuses, and academic programs into a clear, scalable, and conversion-oriented experience. The solution improved user engagement, strengthened brand perception, and supported business growth by simplifying navigation, enhancing content structure, and enabling more intuitive decision-making for prospective students.
Los momentos intermedios: estudios rapidos de interfaz, experimentos y esos pequenos detalles que me obsesionan. Desliza y mira el oficio.
Notas honestas y practicas sobre producto, UX/UI y estrategia: las lecciones que me habria gustado conocer antes.
No solo lo digo yo. Esto es lo que dicen los lideres, fundadores y equipos con los que trabaje codo a codo.
"Trabajar con Rafael Gonzalez en GotChosen fue una experiencia transformadora. Rafael desarrollo un design system cohesivo e implemento OKRs que mejoraron significativamente nuestros proyectos. No solo es un disenador altamente calificado, sino tambien un lider inspirador. Fue un placer trabajar contigo, Rafael. Espero volver a colaborar contigo en el futuro. Mucha..."
"Durante el tiempo que trabajamos juntos en Konstroi, Rafael Gonzalez demostro ser un profesional altamente competente, excelente y muy creativo. Fue genial trabajar contigo, Rafael. Espero colaborar contigo en otras ocasiones. Muchas gracias."
"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."
"Durante el tiempo que trabajamos juntos en Konstroi, Rafael Gonzalez demostro ser un profesional altamente competente, excelente y muy creativo. Fue genial trabajar contigo, Rafael. Espero colaborar contigo en otras ocasiones. Muchas gracias."
"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."
"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."
"Trabaje junto a Rafael en el equipo de Producto e Innovacion de Kontroi y colabore con el en muchos proyectos freelance. Tuve la oportunidad de ser mentorado por este profesional altamente capacitado en Product Management, UX y UI. Rafael guio a nuestro equipo para destacar en la creacion y cumplimiento de todos los ciclos de vida de los productos que planifico co..."
"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."
"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."
"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."
"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."
"Rafael is an analytical, curious, and proactive professional, with a strong passion for his work and continuous improvement."
"Rafael is a strong designer who consistently delivers work efficiently while maintaining a high standard of quality."
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CEO en GotChosen, Inc.
"Trabajar con Rafael Gonzalez en GotChosen fue una experiencia transformadora. Rafael desarrollo un design system cohesivo e implemento OKRs que mejoraron significativamente nuestros proyectos. No solo es un disenador altamente calificado, sino tambien un lider inspirador. Fue un placer trabajar contigo, Rafael. Espero volver a colaborar contigo en el futuro. Muchas gracias."
General Project Manager en Avanz
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to collaborate and build strong relationships within teams. Beyond his professional strengths, he also contributes to a positive team environment, making him a great colleague to work with."
Product Designer en Konstroi
"Trabaje junto a Rafael en el equipo de Producto e Innovacion de Kontroi y colabore con el en muchos proyectos freelance. Tuve la oportunidad de ser mentorado por este profesional altamente capacitado en Product Management, UX y UI. Rafael guio a nuestro equipo para destacar en la creacion y cumplimiento de todos los ciclos de vida de los productos que planifico con una vision impresionante. Tambien es un lider dedicado e inspirador, que impulsa al equipo a alinearse con todos los departamentos de la empresa, colegas y stakeholders, y siempre es consultado antes de decisiones importantes por su experiencia y sensibilidad creativa."
Senior Full Stack Developer en Eyecare Health
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from.
In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping into completely new domains."
Systems Analyst Senior en Avanz
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management.
He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes.
We collaborated on multiple web development projects, always prioritizing transparency with clients. Rafael consistently ensured that user and business needs were met, resulting in high-quality and reliable web applications."
Marketing Coordinator en Avanz
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work.
At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations.
Beyond being an excellent professional, he is also great company, especially during happy hour conversations."
Desde startups ambiciosas hasta marcas reconocidas, estos son algunos de los equipos que confiaron en mi para dar forma a sus productos.
Comparte algunos detalles sobre tu proyecto o tu consulta y te respondere en breve.
