Product design and UX services by Rafael Gonzalez

What I can do for you

Four core services, one goal: products that are useful, usable and aligned with your business.

Product & UX Design

End-to-end design of digital products: research, flows, wireframes, high-fidelity UI and usability testing.

UX research UI design Prototyping

Design Systems

Scalable design systems and component libraries that keep product teams fast and consistent.

Design tokens Component libraries Documentation

UX Strategy & Consulting

UX audits, product discovery and strategic guidance to align user needs with business goals.

UX audits Product discovery Workshops

Digital Transformation

Modernizing processes, tools and digital presence so your business can compete and grow online.

Process redesign Web presence Team enablement

Product Consulting

Hands-on advisory for founders and leadership teams: prioritization, roadmap health checks and unblocking stuck product decisions.

Roadmap review Prioritization Leadership advisory

Product Design Workshop

Hands-on workshops that teach your team practical product design methods, from research to rapid prototyping.

Team training Design sprints Practical exercises

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How I work

A clear, collaborative process, so you always know where the project stands and what comes next.

Discovery

Understanding your business, users and constraints through research, interviews and audits.
Design

Exploring solutions with wireframes and prototypes, validating early and iterating with your feedback.
Delivery

High-fidelity UI, specs and assets ready for development, with support during implementation.
Iteration

Measuring results after launch and evolving the product based on real usage and data.

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Mentoring

Mentoring for product people

I mentor Product Managers, Product Designers and Product Owners, helping them sharpen decision-making, portfolio storytelling and career direction with practical, hands-on guidance.

Sessions are one-on-one and tailored to where you are: breaking into product, growing into senior and lead roles, or navigating a specific challenge.

Product Managers Product Designers Product Owners

Book a session on ADPList

What clients say

Feedback from people I have worked with on products, design systems and strategy.

Oz Silva

CEO at GotChosen, Inc.

★★★★★

"Working with Rafael Gonzalez at GotChosen was a transformative experience. Rafael developed a cohesive design system and implemented OKRs that significantly enhanced our projects. He is not only a highly skilled designer but also an inspiring leader. It was a pleasure to work with you, Rafael. I look forward to collaborating with you again in the future. Thank you!"

Paulo de Tarso Felismino

CEO at Konstroi

★★★★★

"During the time we worked together at Konstroi, Rafael Gonzalez proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."

Leonardo Lima

CCO at Konstroi

★★★★★

"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."

Felipe Borges

CEO at Avanz

★★★★★

J?natas R.

CMO at XCAP Investment Group

★★★★★

"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."

Marcelo Andres Flores

CEO at XGamble

★★★★★

"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."

Jair D'Angelo

General Project Manager at Avanz

★★★★★

"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."

Eduardo Ferreira

Product Designer at Konstroi

★★★★★

"I worked alongside Rafael in the Product and Innovation team at Kontroi and contributed in many freelance projects with him. I had the chance to be mentored by this greatly skilled Product Manager, UX and UI Designer. Rafael guided our team to excel at creating and complying to all the products' life-cycles he planned with impressive vision. He is also a dedicated..."

Jeanne Gomes Ferreira

Art Director at Avanz

★★★★★

"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."

Sulivan Braga

Senior Full Stack Developer at Eyecare Health

★★★★★

"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."

Tacyanne Ribeiro

Project Manager at Avanz

★★★★★

"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"

Rodrigo Ant?nio

Systems Analyst Senior at Avanz

★★★★★

"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."

Edinei Santos

Sales Director at Eyecare Health

★★★★★

"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."

Larissa Viana M.

Quality Assurance at Eyecare Health

★★★★★

"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."

Jackson Cruz

Marketing Coordinator at Avanz

★★★★★

"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."