About Rafael Gonzalez, Product Designer and UX Strategist

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Projects Done

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Years of Experience

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Years of Management

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Brand Partners

About My Professional Journey!

Key Milestones and Valuable Lessons Learned Along the Way

Seasoned product and design professional with extensive experience delivering user-centered solutions across startups, corporations, and government projects. Specialized in B2B and B2C products, aligning with market trends to drive growth and satisfaction.

Skilled in leading collaborative teams and creating innovative digital experiences that balance business goals with user needs. Always open to new challenges and opportunities to craft impactful, memorable products.

Working Methods That Deliver

A practical toolkit of methods I use to align teams, reduce risk, and ship better outcomes.

01-Scrum

Scrum

Scrum drives collaboration, adaptability, and continuous improvement so teams can deliver value efficiently.

02-Design Thinking

Design Thinking

Design Thinking promotes creativity and user focus, turning challenges into practical opportunities.

03-Design Sprint

Design Sprint

Design Sprints speed up innovation by solving complex problems with focused collaboration and rapid prototyping.

04-Double Diamond

Double Diamond

The Double Diamond helps teams move from broad discovery to focused solutions with clarity.

05-Lean UX

Lean UX

Lean UX prioritizes collaboration and feedback, reducing waste and improving speed to value.

06-Agile

Agile

Agile encourages adaptability, iteration, and continuous delivery to respond to change quickly.

07-OKR

OKR

OKRs align teams around clear, measurable goals and make progress visible.

08-HCD

Human-Centered Design

Human-Centered Design keeps users at the center so solutions are useful, desirable, and feasible.

What I Work With

The disciplines, frameworks and tools I reach for every day, collected over 15 years of shipping digital products.

Disciplines & Fields

I'm skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.

Project Management Product Management Product Marketing Growth Hacking Scrum Master Product Owner (PO) Program Management User Experience Design (UX) User Interface Design (UI) Interaction Design (IxD) Service Design Digital Product Design Data Visualization Design Graphic Design Creative Direction Frontend Developer (Web)

Frameworks

I'm skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.

Design

Design Thinking Double Diamond Human-Centered Design Lean Design Systems Thinking

User Interface (UI) Design

Material Design by Google Human Interface Guidelines by Apple Material You Fluent Design System by Microsoft

Product Management

Value Proposition Canvas Optimal Product Process (by 280 Group)

User Experience (UX) Design

Five Planes of UX (by Jesse James Garrett) UX Honeycomb (by Peter Morville) Human-Computer Interaction (HCI)

Toolbox

I'm skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.

Design and Prototyping

Figma Adobe XD Sketch InVision Zeplin Abstract Adobe CC Suite Illustrator Photoshop Axure RP Marvel App Protopic Framer Principle Affinity Designer Framer X

AI Tools

ChatGPT and Codex Claude Chat, Claude Cowork, Claude Design and Claude Code Copilot Gemini Google Stich DALL-E RunwayML Midjourney Stable Diffusion Adobe Neural Filters Adobe Firefly DeepDream DeepArt

Collaboration and Documentation

Yes Confluence Notion Trello Asana Slack Miro Monday.com Whimsical Airtable Microsoft 365 Google Workspace Basecamp ClickUp Coda

User Research and Analysis

Hotjar Google Analytics Optimizely UserTesting Lookback UsabilityHub Maze Typeform SurveyMonkey

Product Management

Aha! Productboard Roadmunk Love Craft.io ProductPlan ProdPad

Development and Version Control

GitHub GitLab VSCode Sublime Text MySQL SQL JQL Javascript Python Dart HTML CSS Sass Bootstrap

Others

Tableau Power BI Microsoft Power Automate Zapier HubSpot

My Career Path

Leadership Roles and Professional Evolution

A curated view of the roles that shaped my approach to product strategy, design leadership and execution.

Role Focus

I work as a Principal Product Designer at MTech Tecnologia Digital, leading UX Strategy, Product Design, Design Systems, and information architecture for complex GovTech platforms. My work combines AI?powered workflows, Product Strategy, DesignOps, Service Design, and UX/UI Design, with a strong focus on clarity, efficiency, governance, traceability, and reducing human error.

M-Tech

AI Principal Product Designer

2026 - Current

Role Focus

I mentored designers and product professionals, helping them strengthen decision-making, portfolio storytelling and career direction with practical guidance.

adplist.org

Mentor

2022 - Current

Role Focus

I supported companies with product strategy, UX direction and digital transformation, helping teams define clearer priorities and more scalable experiences.

Rafael Gonzalez Global Consultant

Product Consultant

2012 - Current

Role Focus

I contributed to improving the usability and visual consistency of the product interfaces, applying UX principles to make the experience clearer and more intuitive. During this time, I strengthened my foundation in user experience, interface design, and digital product thinking, collaborating closely with teams to translate user needs into practical design solutions.

Eyecare Health

Product Designer Specialist

2025 - 2026

Role Focus

I led product design across complex initiatives, aligning business priorities, design systems and delivery teams to raise consistency and product maturity.

Got Chosen

Lead Product Design

2021 - 2024

Role Focus

I connected innovation, product direction and execution, shaping opportunities that improved delivery speed, user value and internal alignment.

Konstroi

Head of Product and Innovation

2019 - 2020

Role Focus

I structured the UX discipline, improved discovery practices and helped teams move from isolated design work to a more strategic product mindset.

Konstroi

Head of User Experience (UX)

2018 - 2019

Role Focus

I led multidisciplinary creative work across digital products and campaigns, balancing brand quality, speed of execution and measurable business impact.

Avanz

Digital Creative Director

2014 - 2018

Role Focus

I built the studio foundation, defined the creative standard and directed projects from early concept to final delivery across multiple client contexts.

FirstMad

Founder and Creative Director

2012 - 2014

Role Focus

I translated communication goals into stronger digital experiences, bringing clarity to brand expression, campaign execution and interface quality.

ADesign Brasil

Senior Art Director

2012 - 2013

Role Focus

I helped shape interfaces with a stronger usability foundation, building the base of my work in UX, visual systems and digital product thinking.

W3Connect

UI/UX Designer

2011 - 2012

What Others Say About Me!

A collection of experiences and impressions from those I've had the privilege to work with.

Oz Silva

CEO at GotChosen, Inc.

★★★★★

"Working with Rafael Gonzalez at GotChosen was a transformative experience. Rafael developed a cohesive design system and implemented OKRs that significantly enhanced our projects. He is not only a highly skilled designer but also an inspiring leader. It was a pleasure to work with you, Rafael. I look forward to collaborating with you again in the future. Thank you!"

Paulo de Tarso Felismino

CEO at Konstroi

★★★★★

"During the time we worked together at Konstroi, Rafael Gonzalez proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."

Leonardo Lima

CCO at Konstroi

★★★★★

"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."

Felipe Borges

CEO at Avanz

★★★★★

J?natas R.

CMO at XCAP Investment Group

★★★★★

"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."

Marcelo Andres Flores

CEO at XGamble

★★★★★

"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."

Jair D'Angelo

General Project Manager at Avanz

★★★★★

"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."

Eduardo Ferreira

Product Designer at Konstroi

★★★★★

"I worked alongside Rafael in the Product and Innovation team at Kontroi and contributed in many freelance projects with him. I had the chance to be mentored by this greatly skilled Product Manager, UX and UI Designer. Rafael guided our team to excel at creating and complying to all the products' life-cycles he planned with impressive vision. He is also a dedicated..."

Jeanne Gomes Ferreira

Art Director at Avanz

★★★★★

"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."

Sulivan Braga

Senior Full Stack Developer at Eyecare Health

★★★★★

"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."

Tacyanne Ribeiro

Project Manager at Avanz

★★★★★

"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"

Rodrigo Ant?nio

Systems Analyst Senior at Avanz

★★★★★

"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."

Edinei Santos

Sales Director at Eyecare Health

★★★★★

"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."

Larissa Viana M.

Quality Assurance at Eyecare Health

★★★★★

"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."

Jackson Cruz

Marketing Coordinator at Avanz

★★★★★

"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."