Overview
GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduce customer acquisition costs.
Challenges
- Improve user engagement and satisfaction in different markets (USA, Brazil, India).
- Create a scalable design system to support rapid iterations.
- Integrate advanced fraud protection and ROI forecasting features.
- Design a seamless user experience for creators and brands.
Process
Discovery
We conduct in-depth user research through interviews, questionnaires, and usability testing with creators and brands to identify pain points and opportunities. Key insights included the need for a user-friendly interface, advanced analytics, and localized content.
Design
We collaborate with stakeholders and engineers to create wireframes, prototypes, and a robust design system. We migrated the team to Figma, increasing collaboration and efficiency by 30%.
Testes
We perform usability testing and iterate based on feedback to ensure a frictionless experience. We use analytics to validate design decisions and measure user engagement.
Development
We work closely with developers to ensure viability and consistency across web and mobile platforms. The focus was on maintaining high standards of design quality and functionality.
Main Features
- Intuitive Interface: Simplified design for easy navigation and campaign management.
- Content Monetization: Creators can monetize videos through in-app ads.
- Influencer Marketplace: Connects creators with brands for partnerships and campaigns.
- Global Reach and Brand Safety: International reach and security for campaigns.
- ROI Forecasting and Fraud Protection: Advanced mechanisms to protect integrity and optimize performance.
- Campaign Analysis: Detailed real-time performance data to optimize campaigns.
Results
- We increased user satisfaction by 25% and engagement by 30% through UX and localization improvements.
- We developed a scalable design system, increasing team efficiency by 30%.
- We successfully launched the app in multiple regions, meeting cultural and market-specific needs.
- We deliver a platform protected against fraud, ensuring brand trust and user safety.
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