Rafael Gonzalez

About My Professional Journey!

Key Milestones and Valuable Lessons Learned Along the Way

Seasoned product and design professional with extensive experience delivering user-centered solutions across startups, corporations, and government projects. Specialized in B2B and B2C products, aligning with market trends to drive growth and satisfaction.

Skilled in leading collaborative teams and creating innovative digital experiences that balance business goals with user needs. Always open to new challenges and opportunities to craft impactful, memorable products.

What Others Say About Me!

A collection of experiences and impressions from those I've had the privilege to work with.

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Scrum

Scrum drives collaboration, adaptability, and continuous improvement, ensuring teams deliver value efficiently and effectively.

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Design Thinking

Design Thinking fosters creativity and user-centered solutions, turning challenges into impactful, innovative opportunities.

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Design Sprint

Design Sprints fast-track innovation, solving complex problems with focused collaboration and rapid prototyping.

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Double Diamond

The Double Diamond streamlines innovation, guiding teams from exploration to focused, impactful design solutions.

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Lean UX

Lean UX prioritizes collaboration and continuous feedback, reducing waste and delivering solutions that quickly meet user needs.

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Agile

Agile promotes flexibility, interaction, and incremental deliveries, ensuring teams can quickly adapt to changes and continuously evolve the product.

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OKR

OKRs align teams with clear and measurable objectives, promoting focus and tracking progress in an agile way.

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Human-Centered Design

Human-Centered Design places the user at the core of all decisions, ensuring solutions are functional, desirable, and technically feasible.

Disciplines & Fields

I’m skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.

  • Project Management
  • Product Management
  • Product Marketing
  • Growth Hacking
  • Scrum Master
  • Product Owner (PO)
  • Program Management
  • User Experience Design (UX)
  • User Interface Design (UI)
  • Interaction Design (IxD)
  • Service Design
  • Digital Product Design
  • Data Visualization Design
  • Graphic Design
  • Creative Direction
  • Frontend Developer (Web)
Frameworks

I’m skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.

Design
  • Design Thinking
  • Double Diamond
  • Human-Centered Design
  • Lean Design
  • Systems Thinking
User Interface (UI) Design
  • Material Design by Google
  • Human Interface Guidelines by Apple
  • Material You
  • Fluent Design System by Microsoft
Product Management
  • Value Proposition Canvas
  • Optimal Product Process (by 280 Group)
User Experience (UX) Design
  • Five Planes of UX (by Jesse James Garrett)
  • UX Honeycomb (by Peter Morville)
  • Human-Computer Interaction (HCI)
Toolbox

I’m skilled in project/product management, digital design, and frontend development, focusing on innovation and impactful results.

Design and Prototyping

Figma • Adobe XD • Sketch • InVision • Zeplin • Abstract • Adobe CC Suite • Illustrator • Photoshop • Axure RP • Marvel • App • Protopie • Framer • Principle • Affinity Designer • Framer X

Generative AI

ChatGPT 40 • Copilot • Gemini • DALL-E • RunwayML • Midjourney • Stable Diffusion • Adobe Neural Filters • Adobe Firefly • DeepDream • DeepArt

Collaboration and Documentation

Jira • Confluence • Notion • Trello • Asana • Slack • Miro • Monday.com • Whimsical • Airtable • Microsoft 365 • Google Workspace • Basecamp • ClickUp • Coda

User Research and Analysis

Hotjar • Google Analytics • Optimizely • UserTesting • Lookback • UsabilityHub • Maze • Typeform • SurveyMonkey

Product Management

Aha! • Productboard • Roadmunk • Pendo • Craft.io • ProductPlan • ProdPad

Development and Version Control

GitHub • GitLab • VSCode • Sublime Text • MySQL • SQL • JQL • Javascript • Python • Dart • HTML • CSS • Sass • Bootstrap

Others

Tableau • Power BI • Microsoft Power Automate • Zapier • HubSpot

My Career Path

Building expertise: A glimpse into my professional evolution.

GotChosen

Lead Product Design

2021 - 2024

adplist.org

Mentor

2022 - Current

Rafael Gonzalez Global Consultant

Product Consultant

2012 - Current

Konstroi

Head of Product and Innovation

2019 - 2020

Konstroi

Head of User Experience (UX)

2018 - 2019

Avanz

Digital Creative Director

2014 - 2018

FirstMad

Founder and Creative Director

2012 - 2014

ADesign Brasil

Senior Art Director

2012 - 2013

W3Connect

UI/UX Designer

2011 - 2012

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Projects Done

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Years of Experience

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Years of Management

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Brand Partners

What Others Say About Me!

A collection of experiences and impressions from those I've had the privilege to work with.

"Working with Rafael Gonzalez at GotChosen was a transformative experience. Rafael developed a cohesive design system and implemented OKRs that significantly enhanced our projects. He is not only a highly skilled designer but also an inspiring leader. It was a pleasure to work with you, Rafael. I look forward to collaborating with you again in the future. Thank you!"

Oz Silva
★★★★★
Oz Silva
CEO na GotChosen

"During the time we worked together at Konstroi, Rafael González proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."

Paulo de Tarso Felismino
★★★★★
Paulo de Tarso Felismino
CEO na Konstroi

"During the time we worked together at Konstroi, Rafael González proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."

Felipe Borges
★★★★★
Felipe Borges
CEO na Avanz

Please, ask me for more recommendations or visit my LinkedIn Profile LinkedIn Profile and see for yourself. 😉

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Let’s Work Together!

Have a project, question, or collaboration in mind? Drop me a message using the form, or feel free to connect via social media or email.

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