1. Project Context

Mobit develops technology solutions focused on urban mobility, connecting data, infrastructure, and services to support smart cities.

The project involved a complete redesign of the company's digital platform, aiming to modernize the user experience, improve the communication of the company's solutions, and align the interface with Mobit's technological positioning.

The work required a deep review of information architecture, user experience, and visual language.

2. Business Problem

The existing platform presented several challenges:

• Fragmented information architecture

• Unclear communication of the company's solutions

• Outdated visual interface

• Navigation that was not aligned with user journeys

• Limited scalability for future products

These issues made it difficult for users to clearly understand Mobit's value proposition.

3. Redesign Goals

The project focused on the following objectives:

• Restructure the information architecture

• Create a clearer and more intuitive user experience

• Modernize the interface and visual language

• Improve how the company's solutions are presented

• Establish a scalable foundation for future product evolution

4. My Role

I worked as Creative Director and Principal Product Designer, leading the design strategy and overall experience of the platform.

My responsibilities included:

• Defining the product design strategy

• Leading the creative direction of the project

• Structuring the new information architecture

• Designing the user experience and navigation flows

• Defining the interface and visual design language

• Aligning design decisions with business goals and stakeholders

• Guiding the design process throughout the project lifecycle

5. Design Process

The redesign followed a structured design approach.

Experience Diagnosis

I conducted a detailed evaluation of the existing platform to identify usability issues, inconsistencies in the interface, and opportunities for improvement.

Information Architecture

A complete restructuring of the content organization and navigation structure was developed to improve clarity and usability.

Experience Structuring

Wireframes, user flows, and conceptual models were created to validate the new navigation structure and user experience.

Interface Design

A new visual interface was developed to better reflect Mobit's technological identity and strengthen the product's digital presence.

6. Product & UX Strategy

The redesign was guided by a few key principles:

Clarity of value proposition
The experience was structured to communicate Mobit's solutions more clearly.

Platform scalability
The new architecture was designed to support future products and platform growth.

User-centered experience
Navigation and content organization were optimized to reduce friction and improve usability.

Visual and functional consistency
A consistent visual language was established across the platform.

7. Design System & Interface

The project established a new design foundation for the platform, including:

• Standardized UI components

• Clear visual hierarchy

• Consistent typography system

• Strategic use of color and contrast

• Reusable interface components

This approach improved interface consistency and made future product evolution easier.

8. Results & Impact

The redesign significantly improved the platform by delivering:

• A clearer and more intuitive navigation experience

• Better communication of Mobit's solutions

• A modern interface aligned with the company's technological positioning

• A scalable structure ready for future platform expansion

The new platform better reflects Mobit's technological maturity and strengthens its digital presence.

9. Key Learnings

This project reinforced the importance of aligning product strategy, user experience, and brand positioning.

Combining strategic product design and creative direction made it possible to deliver a solution that not only modernized the interface but also strengthened the communication of the platform's value.