Project Overview
Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.
Main Challenges
- Inconsistent experience: navigation was fragmented and made it difficult critical tasks for students and stakeholders.
- Low editorial efficiency: updating content was slow, little intuitive and depended on complex processes.
- Alignment between teams: multiple global stakeholders brought different priorities for the same platform.
Discovery and Research
The discovery phase combined qualitative research and behavior analysis to understand where experience failed and where there was opportunity for simplification.
- Interviews with users to map real pain points in navigation and access to content.
- Behavior reading via heatmaps and flow analysis.
- Competitive benchmark to identify clearer architecture and interaction patterns.
Proposed Solution
The redesign integrated technology, content governance and a clearer UX/UI layer, seeking a more reliable and scalable experience.
- Performance and stability: technical friction reduction and better navigation predictability.
- More intuitive UX: clearer information hierarchy, components consistent and more objective flows.
- Easier to operate content: a structure designed to simplify the work of editorial teams.
Design Process
- Research and analysis: identification of the main bottlenecks usability and business.
- Wireframes and prototypes: rapid hypothesis exploration and refinement iterative.
- Workshops com stakeholders: alignment of scope, dependencies and priorities between areas.
- Incremental delivery: close collaboration with development to reduce implementation risk.
Results
- Performance: 35% reduction in charging time.
- Engagement: 50% drop in rejection rate in critical flows.
- Business impact: 15% increase in same-day sales after launch.
- Operational efficiency: backend and simpler content publishing maintain.
Conclusion
The project showed how UX, content governance and alignment between areas can transform an institutional portal into a more useful, scalable and result-oriented experience.
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